The Small Handbook of Consumer Goods Account Management

"Those who talk should do and those who do should talk" is a cliche traceable back more than 2000 years ago to Sextus Empiricus. Since literature around Strategic Key Account Management is based largely on work done by academics, this book by experienced account manager, Arij Jamil, is an attempt to serve as a practical guide to those just embarking on the journey of an FMCG Sales role. It tries to cut through the noise & complexity of the job and reveal the simplicity behind it from all aspects. Arij describes the straight forward and most effective approaches for laying the foundations of a successful account manager career with principles that pierce geographic boundaries and categories in the consumer goods industry.